PremiumColor: The best light for Fruits and vegetables

man picking fresh vegetables at store

Making fresh produce healthier, look better, taste better and last longer

The fresh food department is where shopper loyalty is forged, and therefore often the main motivator for a trip to the store.

Fruits and vegetables present specific challenges where loss and waste are concerned. Because they are living tissues, fresh fruits and vegetables are subject to continuous change and deterioration. We’ve carried out comprehensive experiments on fresh fruits and vegetables to find out what light is best for both presentation and preserving quality.

brocolli woman

The importance of vitamin C in a healthy diet

Lighting has a particularly important role in the production of vitamin C in fruit & vegetables. Vitamin C is essential for the proper functioning of the human body.  However, the human body is not able to make (or store) vitamin C It is therefore important to include plenty of vitamin C-containing foods in a daily diet.

Fruit & vegetables are considered the most important source of vitamin C for humans. Consequently, it would be a health benefit if the vitamin C levels of the fresh fruit & vegetables available in supermarkets today could be as high as possible. This is where lighting can play a key role.


Experimentally proven

With LED light, growers can:

  • Influence the coloration and taste of leafy green vegetables
  • Increase vitamin C in tomatoes
  • Reduce nitrate levels in lettuce, spinach, and arugula
retailer supermarket

With LED light, retailers can:

  • Enhance the presentation of fruits and vegetables
  • Extend shelf life, reducing waste and increasing revenue
  • Maintain the quality and safety of potatoes
  • Sustain the vitamin C level in broccoli

Experience PremiumColor: the fresh food LED recipe for fruit & vegetables

fresh food collage

Optimizing the presentation of fresh produce

We’ve commissioned studies, collected research, and worked extensively with retailers to develop recommendations on how you can light fresh food the best way possible. With the right lighting, you can display fresh produce to highlight the colors that shoppers prefer, maximize the quality of herbs and lettuce, and extend the shelf-life of potatoes. 

Download the complete white paper for the details of the tests we ran, and for our recommendations on the specific LED recipes to use in different circumstances.


Reach out to our local contact center for questions and inquiries.